Delaram Art & Design

HERE’S WHAT FITNESS STUDIOS OF THE (NOT-SO-DISTANT) FUTURE COULD BE LIKE

​No longer are lockers being looked at as smelly caverns to store your stuff during a sweat sesh. Michael Bordes is the president of Jedson Company, a construction firm that’s worked with buzzy NYC studios such as Rumble, SLT, Pop Physique, and Bari Studio. And he tells me that he’s recently seen an uptick in such clients requesting “more upscale locker rooms and bathrooms that are scented. It’s similar to what some hotels with signature scents are doing; the scent is generated [through the ducts] into the ambient air.” So, not only will you be buying into a studio’s signature workout, but perhaps its signature scent, too, as brands invest even more into selling a lifestyle—not just a class.

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